Ping is the term used when submitting your blog to the blog search engines and telling them "Hey! I've just updated my blog!". Upon receiving the ping, the blog search engines are supposed to immediately fetch your new content, spider it, and update their search results. Several major search engines feed off of the blog search engines when calculating page rank.
If you run a blog, and are not currently pinging the directories each time you post a new article, you're missing out on a lot of potential traffic.
Many blog writing tools already have a built-in ping feature, such as WordPress, Movable Type, and TypePad. That's great. However, they often only cover 1 ping service, such as weblogs. At most, they may include the web service Pingomatic, which covers 12 more ping services.
Wait a sec. Pingomatic covers 12 ping services? Then that's all I need to promote my blog and I'm set!
Well, in a perfect world, this would be the case.
However, Pingomatic's server has a history of going down much too often. Not to mention they only cover 12 of the 50+ blog directories out there. In addition, do you really want to rely on a single web service to promote your blogs? What happens when their site is down, if they discontinue service, if they are sold, if they ban you, if they plain out disappear? Further, what if you have many blogs to ping or even hundreds?
The answer to this is to become your own ping service. In other words, to send the pings right from your own PC!
It's actually a lot easier than it sounds.
You will need to download a software tool which pings blogs, add in your favorite list of ping services, and start firing away. Run the software each time you update your blog.
Now, what about a list of services to ping? Below is a list of available ping sites. Pick and choose from the list and include their URLs in your ping software.
Pinging your blog is one of the most important things to do next to actually writing a post. By running your own ping software, you'll get the job done faster, be more reliable, and have full control.
List of Services to Ping
The following list is referenced from several locations.